I-British American Tobacco (BAT) isandula ukubhengeza iithagethi zayo zokukhula ezinqwenelekayo zika-2024, inika umfutho wayo oncomekayo kuqeqesho lobuchule kunye notyalo-mali olugxile kwiindidi zeemveliso ezivelayo ezifana ne-e-cigarettes, icuba elishushu, kunye nemidiza yomlomo. Ukuzibophelela kwenkampani ekuveliseni izinto ezintsha nakwizinto ezijoliswe kubathengi kuyibeke kwindawo yokukhula okukhawulezileyo kwisiqingatha sesibini sonyaka nangaphaya.
Ukugqogqa kwe-BAT kummandla weemveliso zecuba ezizezinye kubonisa indlela ebanzi yoshishino eya kwiintlobo ngeentlobo kunye nokuziqhelanisa nokutshintsha kwezinto ezikhethwa ngabathengi. Njengoko ukusetyenziswa komdiza wendabuko kuqhubeka ukwehla kwiimarike ezininzi, imfuno yeendlela ezizezinye zokunciphisa ingozi iye yanda. Ukusabela kolu tshintsho, i-BAT ityale imali ngokusebenzayo kuphando kunye nophuhliso ukwenza ipotfoliyo yeemveliso zesizukulwana esilandelayo ezijongana neemfuno ezininzi zabathengi.
Ingqwalasela yeqhinga yenkampani kwi-e-cigarettes, icuba elishushu, kunye nemidiza yomlomo ixhaswa kukuzinikela ekunciphiseni umonakalo kunye nokuqatshelwa kweenzuzo zempilo ezinokubakho ezinxulumene nezi mveliso zingenye. Ngokunika abathengi uluhlu lwezinto onokukhetha kuzo ezibonelela ngonikezelo lwenikotini ezinomngcipheko ophantsi wempilo xa kuthelekiswa nemidiza yesintu, i-BAT izilungelelanisa neenjongo zempilo yoluntu ngelixa ikwahlangabezana nezinto ezikhethwa ngabantu abadala.
Utyalo-mali lwe-BAT kwi-e-cigarettes, ngokukodwa, ibe ngumqhubi ophambili wesicwangciso sayo sokukhula. Inkampani ibisebenzisa amandla ayo etekhnoloji ukuphuhlisa izixhobo zomphunga kunye ne-e-liquids ezinikezela ngamava awonelisayo kubathengi abadala abafuna iindlela ezizezinye zecuba ezitshayo. Ngokugxininisa kumgangatho, ukhuseleko, kunye nokuthotyelwa, i-BAT izibeke njengenkokeli kwimarike ye-e-cigarette ekhula ngokukhawuleza, ibeka imali kwimfuno ekhulayo yeemveliso ze-nicotine ezingenamsi.
Ukongeza kwi-e-cigarettes, i-BAT ilandele ngokusebenzayo amathuba kwicandelo lecuba elivuthayo. Ngokusebenzisa itekhnoloji yokufudumeza ekumgangatho ophezulu, inkampani iye yazisa iimveliso ezifudumeza icuba endaweni yokulitshisa, inika enye indlela enokuthi yehliselwe umngcipheko kubantu abadala abatshayayo. Olu didi lufumene amandla kwiimarike ezahlukeneyo, kwaye utyalo-mali lwe-BAT kwicuba elishushu lubonisa ukuzinikela kwayo ekuboneleleni abathengi ngeentlobo ezahlukeneyo zokhetho ezihambelana nemigaqo yokunciphisa ingozi.
Ngaphaya koko, ukugqogqa kwe-BAT kwimidiza yomlomo, ekwaziwa ngokuba zizingxobo zenikotini ezingenacuba, igxininisa ukuzinikela kwayo ekuhlangabezaneni neemfuno eziguqukayo zabathengi abadala. Ezi zingxobo, zinenikotini neziqholo kodwa ezingenacuba, zinika indlela yobulumko nefanelekileyo yokuba abathengi bayonwabele inikotini ngaphandle kwemfuneko yokutshiswa. Njengoko imarike yecuba ezithethwa ngomlomo iqhubeleka nokukhula, utyalo-mali lwe-BAT kolu didi lubonisa ukuba bukhali kwayo ekuphenduleni kutshintsho olukhethayo lwabathengi kunye namandla emarike.
Isicwangciso sobuchule se-BAT kunye notyalo-mali olugxilileyo alukhulisanga nje ukukhula kwiindidi zeemveliso ezivelayo kodwa lubeke inkampani kwimpumelelo yexesha elide. Ngokubeka phambili izinto ezintsha, ukuqonda kwabathengi, kunye nokuthotyelwa kwemithetho, i-BAT ibonise amandla ayo okuziqhelanisa nemeko eguqukayo ngokukhawuleza ngelixa iphakamisa ukuzinikela kwayo kwizenzo zoshishino ezinoxanduva.
Ukujonga phambili, iithagethi zokukhula kwe-BAT zowama-2024 zibonisa ukugxila okuqhubekayo ekuqhubeni izinto ezintsha kunye nokwandisa ubukho bayo kwindawo yemveliso encitshisiweyo. Ngepotfoliyo equka i-e-cigarettes, icuba elishushu, kunye necuba lomlomo, inkampani ikwindawo entle yokwenza imali kwimfuno ekhulayo yezinye iimveliso zecuba kunye nokuba negalelo kwiinjongo zempilo yoluntu ngokunika abathengi abadala uluhlu lwengozi enokuthi yehliswe. iinketho.
Ukuqukumbela, utyalo-mali olucwangcisiweyo lwe-BAT kwi-e-cigarettes, icuba elishushu, kunye nemidiza yomlomo ibonisa ukuzibophelela kwayo ekuhlangabezaneni neemfuno eziguquguqukayo zabathengi abadala ngelixa iqhuba iinjongo zokukhula ngo-2024 nangaphaya. Ngokwamkela iinguqulelo ezintsha kunye nemigaqo yokunciphisa ingozi, inkampani ikulungele ukudlala indima ephambili ekubumbeni ikamva leshishini lecuba kunye negalelo kumhlaba apho iindlela ezizezinye ezinomngcipheko oncitshisiweyo zinokuhlalisana kunye neemveliso zecuba zesintu.
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Ixesha lokuposa: Jun-21-2024